Nicholas Leck

Advertising Awards Cyber Lion winner campaign achieved 99% ROI, 7 million visits in 56 days using mainly online recruitment sites and free web application service providers to promote the campaign. The campaign is now over and the actual position of "island caretaker" has been filled. The cornerstone of this brilliant Grand Prix winner idea was to use natural search results to drive traffic to the site. "A search for "best job in the world island" achieves about 52,500,000 listings, 231,355 blogs and 43,60 news stories." The only South African entry I could find was from DraftFCB "STAR IN THE LEMON LIGHT" for Distell Savanna so well done to them. Gold Cannes Cyber Lions Agencies included: Ogilvy & Mather Düsseldorf Draftfcb Kobza Vienna Crispin Porter + Bogusky Boulder The Viral Factory London Many from Bbh London The The Young Creatives Cyber Competition was launched in 19... (more)

Cloud Computing Changing the Business

How many companies, large and small, do you know that rely on the Internet? Some people may have never heard of the term "Cloud Computing". It refers to "a computation or storage offered as a service supported by a pool of distributed computing resources, also known as utility computing or grid computing". But if you have heard of the term, you probably disagree with this description. Many people think that Cloud Computing refers to online services such as SalesForce.com and Google AdWords. They are not wrong. The term has only really been around since 2007. It isn't surprising tha... (more)